Raffles Hotel Group commissioned Brace to create a brand film, which demonstrated the emotional luxury experienced by their customers. Due to its global nature, a narrative wouldn't have worked, so we understood that the musical score would be crucial to achieving an emotional connection with the audience.

The end result - an emotive film that made a room of NY travel writers cry.

“ I watched the Brand Video today. The video makes us feel proud to be employees. In short, it captures everything we discussed at our briefing meeting and the way you used the story, the music, the actors and the staff really captures the essence of the Brand in a way we have not been able to achieve since I have been associated with the Raffles Brand. I am very confident that this video will significantly benefit our company ”

JOHN M. JOHNSTON - PRESIDENT, RAFFLES HOTEL GROUP